If you want to write your own content, here are some tips
Get to the point in the first sentence. No cute stuff. Just the facts. You can provide the background later, after you’ve captured the readers’ attention.
Write in as few words as possible. After you’ve written an article, try cutting it by at least a third. Fewer words make for clearer thinking and less strain on readers’ limited time and attention spans.
Use lots of subheads to help readers quickly locate what they’re interested in.
Keep sentences and paragraphs short.
Make sure everything has gone through a spell check before it goes into the template.
Be especially careful if you’re using a word that sounds the same as another, e.g. it’s (contraction of it is) and its (possessive); there and their (possessive); were and wear.
Use punctuation correctly, consistently and economically.
Avoid punctuation marks that you are not certain how to use, such as semicolons.
Reserve exclamation points for very, very important occasions. Use only one at a time.
Because people read differently onscreen than on paper, it’s important to
Place your most important eye catchers on the left side of the screen because eye tracking studies have shown that people focus there.
Position standard information such as your address and phone number in a separate column on the right side.
Employ banners and heads that readers will remember.
Use lots of subheads to draw eyes through the content.
Ease scanning with bulleted lists.
Warm up the newsletter with colour, photographs and other visuals.
Keep it short, linking longer content to your web site. Better still, publish shorter newsletters more frequently.