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writing for e-readers Write Like You Talk--
Only Better


Learn the secret to pulling ideas out of your head and onto the page.

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In only two hours, you can start taming the elephants in your office that writing feeds–Too Much Time, Confused and Stay Away. These live workshops are available for small groups in the Greater Toronto Area.

Word health

The productivity elephant, Too Much Time, will become healthier when you learn word portion control.

With jam-packed days and the character limits of Twitter and other social media, this is becoming more of a requirement and less of a choice.

What’s more, the vast volume of email most people read and write daily makes writing tightly a productivity priority. If your email, report or anything else is too long, people won’t read through it, let alone remember. They won’t click on links. They won’t engage.

But feed them a tasty, nutritious information snack and they may well come back for the feast.

In the workshop, I’ll show you how to plan what you’re going to write so you can use just enough words to meet your objectives. You’ll see how to trim the fat from what you’ve written. And we’ll put this into practice, tightening some examples until they fit like your favorite jeans.

Length: two hours

For  groups up to 20 people. Cost: $500

For more information, contact me at barb@stickycommunication.ca.

Elephant whisperers

So the Stay Away elephant–and people you want to connect with–will let you get close and eventually eat out of your hand, you need to write like you’re having a friendly conversation. You’ll also attract like-minded people. Soon an enthusiastic parade will follow you.

Before you start writing, you need to think about the person you most want to connect with, real or imagined, and figure out what gets them up in the morning and what keeps them up at night.

You should also think about how to convey in writing your personality or the personality of the person or organization you’re writing for. Then the conversation can begin.

In addition to walking you through this process, I’ll provide some tips on how to write in a more conversational style.  You’ll practice writing this way, with some participants sharing their work so everyone can  learn from each other.

Length: two hours

For  groups up to 20 people. Cost: $500

For more information, contact me at barb@stickycommunication.ca.

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