Posts Tagged ‘collaboration’
Those people who drive you crazy with big words and long emails are not my reading my book, Write Like You Talk Only Better. If they were, it would be on all the best-seller lists.
I expect many are not motivated enough to read a book that will smooth the writing process, from routine emails to complex business plans, let alone to practice with the worksheets. But some of the employers I’ve talked to would like that to change now that engagement and collaboration have become serious issues beyond the communication department. That’s why I call my new e-learning program Writing is Serious Business.

To collaborate, their people need to pull out ideas and express them clearly. To engage, they need their writing to bring them closer to people. To look smart, they need to stop making the common mistakes that spell check does not catch. To improve productivity, they need to write faster and tighter.
The 14 five-minute segments each continue with an assignment based on what they’re writing that day. This way, busy people can fit learning into their schedule and immediately understand how it applies.
To track their progress, they are encouraged to run their writing through standard reading ease tests and evaluate their improvement against specific benchmarks. Every time they complete an assignment or show improvement, they can award themselves an iWrite star.
Here’s what Writing is Serious Business entails:
Think first
Who’s talking to who?
What about?
Write like you talk
Hook your reader
Big finish
Just write
Write better
Memorable
Concise
Look smart
The two common flubs
Professional, consistent
Stand out
Tell your story
More Hollywood techniques
More media
Keep improving
After learners have consumed the bite-sized pieces, they can return to the segments they’d like to review. Or they can practice with the worksheets that go with the book.
Some of this could change, for the better, as I’m testing the program with two organizations before the big launch. I’m also working with adult educator Lee Weisser, previously with the Canadian Society for Training and Development.
For more feedback, I’ll post the introduction here soon. Stay tuned.














Companies struggling to climb out of the recession or seeking to compete more effectively in the shifting sands of world trade really need to grab on to collaborative tools. As Helix founder Dr.