Publications

Nothing beats a newsletter that’s been well thought out before it hits the electronic street. To accomplish this

1. Examine your expertise and objectives
2. Think about your important people
3. Pick the right partners
4. Create your newsletter brand
5. Plan your issues
6. Budget your time
7. Evaluate your success

The book provides detailed advice on each step as well as work sheets to guide prospective publishers.

Email newsletters for small businesses, professional service firms, healthcare providers, nonprofits and other organizations with clearly defined clients and target groups

Free e-book on planning a newsletter that works.