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Archive for the ‘Ebooks’ Category

Friday, March 16, 2012 @ 03:03 PM
posted by Barbsawyers

I was happily walking from my car toward a meeting when it happened: the flinch.

All it took was a tap on my arm. A friendly tap. By someone I knew well.

But suddenly, just for a split second, I recoiled. Fear flashed across my face.

“Barb, sorry, I didn’t mean to scare you,” my friend apologized.

“Don’t be silly,” I replied politely, embarrassed. “I was just off in my own world.”

What had pulled my mind so far away I do not remember. Possibly something profound I was writing about. More likely what I needed to pick up at the grocery store later or a song stuck in my head. It doesn’t take much when I’m walking by myself.

Usually I adjust easily from solitary to social reality. But sometimes it’s like walking from total darkness into the bright light. That makes me flinch too, especially if it’s a surprise.

flinch more at the unexpectedThis week I read The Flinch, a quick, intriguing Kindle free book by Julien Smith. He points out that boxers automatically flinch when their opponent goes to punch them.The opponent takes advantage of the flinch. They get hurt.

So Julien’s point is to get over the flinch, to overcome the fears that are holding you back. This makes sense. We all need to get over the fears behind our flight-or-fight instincts. But I think Julien should have written more about flinching and the unexpected and flinches that don’t involve fear. So I will.

I’ll bet the boxer flinches more when the hit is a surprise. I didn’t recoil because I thought the friend was going to hurt me. I flinched because I was startled.

Sure, my flinch may have been programmed by caveman instincts. But does he really expect me to overcome millions of years of evolution with practice and a positive attitude? He reminds me of my Dale Carnegie father insisting my dementing mother would be happier if only she worked on a positive attitude, when the sadness comes from a malfunctioning brain she cannot control.

To overcome the flinch Julien suggests some exercises, including turning on the cold water in the shower. But if I turned on the cold water, I would know it was coming, thereby reducing the flinch.

Similarly, I flinch when I dive into a lake. But because I’ve done it so many times, the flinch is less than it would be if I were diving into a pool expecting warm water. Also I know that my body will adjust quicker if I swim quickly instead of being paralysed by the flinch.

Many people flinch at the sight of blood or poop. Yet, years of menstruating and changing diapers reduced those flinches for me.

But I’ll bet if I suddenly came across a serious traffic accident or other carnage, my flinch would be more than the tingle of revulsion and muscles tightening. I would probably throw up.

Although I’m not a picky eater, lima beans make me flinch. If I meet one disguised in a casserole, I gag. But it’s easier to go through life avoiding lima beans than it is to overcome the flinch by forcing myself to eat them. My lima bean flinch is about texture, not fear.

Some people are so sensitive that they flinch at almost any surprise. Think of the occasional person who detests surprise parties. Think of the few babies who don’t laugh at peek-a-boo. In contrast, think of the thrill seekers who thrive on the unexpected, the surfer who is more elated than afraid when he spots the towering wave.

Like most discussions of human behavior, we are back at nature versus nurture. Which of your flinches is difficult or impossible to change? Where can strength be built to counter the flinch?

I agree with Julien that we have to overcome our fears if we are to grow as human beings. From ditching drugs to writing my book, I have overcome many fears. And I’m working on more.

But I’m focusing on the fears I want to, and can, identify and overcome, not the unexpected and the unknown that anchor my flinch.

I am afraid of driving on expressways in rush hour, but I force myself so I’ll be calmer and more adept. Practice has reduced my fear but it has not affected the flinch when the car I didn’t see suddenly pushes into my lane or a giant truck materializes from the mist.

I try to prepare my children for the world with values, education and confidence. But I worry about the unexpected. Even though I fear for his future, I don’t flinch when the robo-call principal calls to tell me my son has skipped a class, because that’s routine. I would flinch, heart pounding madly, if I got a call about him from the hospital or police.

I’m not going to stop flinching when the unexpected happens, whether it’s a tap on my shoulder, a cold lake, a lima bean, the hot rod from nowhere or the phone ringing in the middle of the night.

But I will chat pleasantly, swim fast, gulp quickly, step on the gas and take a deep breath while I wait for the caller to tell me what’s happened.

Tuesday, March 6, 2012 @ 02:03 PM
posted by Barbsawyers

“A journey of a thousand miles begins with a single step.” I can still hear you, ancient Chinese philosopher Laozi, even though I’m hundreds of miles into my ebook journey.

As I’ve learned, an ebook demands a lolapalooza investment of time and expertise. If you too have dreamed about writing a nonfiction book, your first step is to determine whether you’re prepared for the long haul and sore feet.

ebook journeyIf you are planning to self-publish, you will have to take on many of the editorial and publicity responsibilities once assumed by traditional publishers. So in addition to having the expertise to base your book on, you’ll need to assess other skills. Although many of these can be outsourced, budget constraints and quality control may encourage to handle some yourself. Besides, the more you know, the better you can evaluate and work with service providers.

Depending on your comfort with writing and the learning preference of your market, you may decide to abandon the book in favor of another medium or approach. You may decide it’s not worth the time. Or, map in hand and suitcase packed, you may be raring to go.

Here are the questions to ask yourself. I’m using them to create an assessment tool for smart people who are ready to move from dreaming to planning their book.

Note that I said “smart” people. People who are intelligent enough to have the expertise to write a book know that they can’t accomplish it in one of those “write-your-book-this-weekend” sessions that too many wannabes are falling for.

Questions

What are you an expert in?

Who would be interested in learning about this?

Which specific aspect or angle of your expertise would most appeal to them?

How would they prefer to absorb that knowledge?

  • Paperback
  • E-reader
  • Video
  • Online course
  • Website
  • Other

What would you suggest as a working title?

What is the competition? How can you do it better?

Why do you want to publish a book? You can pick more than one, but you should prioritize.

  • Money
  • Reputation
  • Marketing tool
  • Help specific individuals
  • Save the world
  • Share your specialized knowledge
  • Other

Do you have existing content that could be edited or repurposed for the book? What form is it in?

  • Blog posts
  • Academic papers
  • Curriculum
  • Other

How do you best express your ideas?

  • Writing
  • Talking
  • Visually
  • Other

Describe your networks, including

  • Organizations you’re active in
  • Social media sites
  • Well-connected people you know
  • Other places you could find people who would know people who might be interested in your book.

Do you have experience with type and print production?

Are you familiar with Mobi, ePub or other e-book formatting tools?

Do you have skill in design, photography, video production, webinars, e-learning or other areas that can help you produce or promote your book?

If you have dreamed about publishing a book, what has prevented you from doing it? Include psychological, family, time and all other hurdles.

How are you prepared to overcome these obstacles?

What kinds of outside help do you expect to need most?

Do you have an adequate budget for these activities?

How much time could you devote to the book in a typical week?

Do you have additional chunks of time available, for example a teacher with the summer off?

If you’d like to discuss these questions, shoot me an email with your phone number and suggested times to call for a free consultation.

If you’re already on the journey, please add questions that you asked yourself or wished you had asked.

Thanks for the photo, Salendron.

Wednesday, February 29, 2012 @ 04:02 PM
posted by Barbsawyers

I know how Rip Van Winkle felt when he woke up after 20 years to find the world had changed.

Recently I decided to send out a news release to promote my book Write Like You Talk—Only Better. Sure, I had written news releases in the past couple of decades. But, increasingly, they had become marketing hype posted on companies’ web sites, of little interest to reporters.

Different kinds of front pages
When I researched press release distribution sites, I discovered that they have become more about search engine optimization, splattering your links and keywords across the web. Even though I had been thinking about the more traditional approach of actually meeting reporters’ needs, I saw the value in this.

The trouble was there are so many sites. Most claim to offer “free” services, though few actually do. I asked my LinkedIn groups in my field to recommend specific ones. Nobody did, though some favoured the traditional one-to-one journalist approach.

Seeing as Google has its hooks in everywhere, I decided to pay a small fee to Google News, which should be filling up search engines and news services as we speak. I was astounded that Google will write the news, I mean press, release for you for just $20. I know I can do a better job than someone who could make more  flipping burgers.

Free stuff
Then I randomly picked a few of the free services, nothing to lose: Briefing Wire, Press King and Newswire Today. I also tried a new service from Ezinearticles.com that I happened to discover when I was posting an article there.

One of the clues that these sites were more for search engines than journalists came from their insistence that titles be capitalized, contrary to the requirements of Canadian Press and many similar news agencies. The Ezinearticle service had a word-length requirement, even though I know from experience that short how-to releases are often welcomed by editors who have awkward spaces to fill. And let’s not forget how tiny those snippets are on the home pages of news sites.

No journalists have called, though I did pick up some incoming links. These sites serve a purpose, but it’s not reaching reporters.

Back to traditional media basics
I’m lucky to have started my career in government, with veteran journalist mentors, teaching me how to attract coverage on the front page of major dailies and television networks. It made my parents so proud to open their morning newspaper and see me quoted as “ministry spokesperson.”

I was flattered when busy reporters would add their byline to part or most of my media release or kit. I laughed when a major daily put my photo on the front page of their business section, instead of the dark-suited bankers I was trying to hype, simply because I was wearing a red suit and they were shooting in colour.

I didn’t pursue media relations because I didn’t enjoy following up with reporters, as the private sector demands. I also lacked the chess-like skills of my colleagues who knew how to leak strategically or brief off the record. I bristled at suggestions I “spin” the news, knowing full well that media relations is about honestly telling your client’s side of the story, not distorting it.

Changed, yet the same
Although the web has changed media relations dramatically, many of the same skills still apply. As the French more elegantly say: “Plus ça change, plus c’est la même chose.”

My press release to the online news services was just a warm up.  The best results will come from identifying the reporters who might be interested in my book and tailoring a news release that meets their individual needs.

The question is: can I still fit into that red suit?

Thanks for the photo, Roy Prasad.

Friday, February 17, 2012 @ 07:02 PM
posted by Barbsawyers

For the next couple weeks, you can download a free e-copy, any format, of Write Like You Talk–Only Better, the secret to pulling ideas out of your head and onto the page. Click here and use coupon code BC25Q.

free Write Like You Talk--Only BetterThe catch? I’d really appreciate you sharing the link, writing reviews and creating a buzz on Amazon, Smashwords. Goodreads, your site, Facebook, the library, the ice rink or other places you hang out.

And of course I’d love your feedback. Just as the new edition, now also available in print, was revised with feedback from readers and students, so this one will be too. It’s a living book.

So get yours today, before the free offer expires. And what about one for that colleague whose long-winded prose or embarrassing flubs is driving you crazy? Work would be so much easier if everyone would simply write like they talk–only better.

Thanks for the photo, Tonx.

Thursday, February 16, 2012 @ 01:02 PM
posted by Barbsawyers

Sue, I can’t do your question justice on Twitter so I’m answering here. I know I could have emailed or picked up the phone, and enjoyed chatting, but I think many other people are asking the same question. So here goes.

publish books in print tooYes. Publish in print, probably at Createspace. Like Kindle, where you’re working, it’s owned by Amazon, though don’t expect a smoothly functioning publishing family. And remember kerning and that other stuff you learned in your print days.

Lots of people still prefer print. Many reviewers will accept print only. You can sell them at speaking events. Friends, family members and business associates will feel so special when the postman delivers a gift-wrapped book that they’ll write a nice review. Which reminds me, Sue…

As you’re soon to find out, you need reviews to create buzz.  Goodreads and some other book sites will do giveaways to generate reviews, but only if you pick up the cost of mailing and print.

Reviews without mailing costs?

That can be expensive. Danny Iny, fellow Canadian who recently published Engagement from Scratch, told Problogger readers he spent $2,000 on stamps. Among other frenetic activities, he offered a free PDF download, in exchange for an email address he can market more products to.

Although I have another list of people I know, or want to know, to mail print copies to, I’m concentrating on free e-copies. Unfortunately for you, Kindle does not allow that. That’s one of the reasons I also published the e-book with Smashwords. I have a free, limited-time download, coupon code BC25Q.

Fortunately, selling higher-margin products to people who read my book is not part of my strategy, though I wish I could remind them about a review. But then, our books are so fabulous readers will be seized with an uncontrollable urge to rave, right?

More than Kindle

Of course, the other reason I published with Smashwords was the need to offer different versions for different e-readers and manage various etailers. With Seth Godin blogging for them and their author enticements, Kindle is trying to own the e-market. But let’s not kid ourselves. There are many players out here. It’s too early to pick a winner.

With Google also trying to own everything, you’d think they would be quick off the mark with e-books. But no. When I checked out Google Books today, I laughed when I saw their book “programme.” That’s how Brits and some colonials spell it. Most Canadians, except art galleries, museums, librarians and other snobs, prefer the leaner American “program.”

I was listed because Google had found my Createspace link, though no cover image.  No Kindle or Smashwords. No Amazon.com or Amazon.ca reviews. I added more info and will check back later. But clearly they are not at the head of the pack.

Change takes time

On their forum, people sending in print books for digitizing asked if they would have them returned. The fact that people who see the advantage of e-books but don’t have ePub or PDF  of the manuscript just shows you we have one foot still firmly planted in the past.

We keep hearing comparisons to Gutenberg, when books jumped from hand-written to machine-printed. But at that time, there was only one inventor of the printing press. Even then, the transition took decades.

Today, we have many contenders. And many media. As lawyers now state in contracts “media invented or yet-to-be-invented.”

So start with Kindle. Publish in print. And be prepared for anything.