What should Meg do?
Meg trusted her instincts about people. They had helped her build her artisanal candle business from a mall kiosk to an internet sensation.
But maybe she’d made a mistake when she asked Jenn to write the blogs to accompany her wonderful photos. From her creative spirit and enthusiastic talk, she’d thought Jenn could do it.
Instead Meg was faced with hours of revising these cheesy rambles. Not fair. She was too busy overseeing production, finance, IT and everything else that went into growing a small business. Her eyelid was twitching again, a sure sign she was headed for burnout.
She noticed that Jenn too was suffering the toll of stress, no longer volunteering for new challenges and taking more sick days. If Meg didn’t take action, Jenn might be lured away by a smart competitor. Twitch. But what action should she take?
Despite increasing sales, the investments required for their new supply chain system meant cash flow was too tight to allow her to farm out more creative to freelancers. Besides, why pay a stranger big bucks to write about candles Jenn loved so dearly?
Ping! Meg was interrupted by another urgent email from a big customer, a retail chain that couldn’t get enough of her playful wax designs. As she scanned she shook her head, realizing that Jim had not understood the new ordering instructions. Twitch, twitch. What an idiot!
Come to think of it, since the new system was introduced, she’d wasted a lot of precious time fixing mistakes and explaining the process to customers and shippers. The learning curve should have flattened by now. What was wrong with people? Why can’t they read? Twitch, twitch, twitch, twitch…
Then she caught herself. Take responsibility, Meg. Maybe the instructions she’d written weren’t as clear as they should be.
Click. Meg’s nimble brain shifted from complaining to problem-solving mode, lighting up like a pinball machine.
Maybe writing was more challenging than they’d assumed. Maybe she needed to spend more time. Not an option.
Maybe she could brush up her skills. Business writing seemed so different from the essays she’d composed in college. As long as the training didn’t take too much time. As long as it fit into her schedule. As long as it didn’t distract her from work. A tall order.
Better still, maybe she could brush up with Jenn. This could improve Jenn’s writing and bolster her confidence, save her all that rewriting time and support her plan to build Jenn’s career as the company grew. Check, check, check.
What will Meg do?
- Spend half an hour a week, with Jenn, applying what they learned in Write Like You Talk Only Better: uLearn to their work?
- Blow the marketing budget on a week at the spa with Jenn?
- Do business only with smart customers?